INNEO and Mahindra Racing: A Winning Combination

Axiom's Experience with INNEO

Challenge / Objectives:

Mahindra Racing sought to convert their Season 10 2D livery design into a 3D model for various purposes, including design approval, commercial presentations, and partner assets. After consulting with renowned motorsport designer Mark Antar, who had previously assisted Mahindra Racing, they decided to test KeyShot Pro. The primary goal was to apply a new texture to the existing Formula E Gen3 race car model from the previous season. KeyShot Pro proved to be the perfect tool for this task, fitting within the team's budget and offering a user-friendly interface.

Challenges:

• Time Constraints: Mahindra Racing needed to ensure the new livery was ready in time for the upcoming season, requiring a fast and efficient solution.
• Budget Limitations: The team had a limited budget for software and training, making cost-effectiveness a crucial factor.
• High-Quality Requirements: The 3D model needed to meet high standards for commercial and marketing presentations, requiring advanced rendering capabilities.

 

Utilising INNEO's Products and Solutions:

Products and Solutions:

• KeyShot Pro: Extensively used for creating high-quality visuals for marketing and commercial purposes.
• KeyShot Web (trial): Evaluated for potential future use to enhance online visualisation capabilities.

Integration and Advantages:
KeyShot Pro seamlessly integrates into Mahindra Racing's workflow, providing a straightforward and efficient interface. This integration allows for the quick and effective creation of high-quality 3D visuals, essential for their marketing and commercial needs. The software’s intuitive design ensures that even team members with minimal 3D modelling experience can produce professional-grade results.

Workflow Enhancement:
By incorporating KeyShot Pro into their design process, Mahindra Racing has streamlined their workflow, reducing the time required to convert 2D designs into fully-rendered 3D models. This efficiency has allowed the team to focus more on creative aspects and strategic planning.

 

Benefits and Results:

Benefits:

• Cost-Effectiveness: KeyShot Pro offered a powerful solution within the budget constraints, providing excellent value for money.
• Excellent Customer Support: INNEO’s team provided outstanding support throughout the process, ensuring any issues were quickly resolved.
• Comprehensive Training: The training sessions were thorough and tailored to Mahindra Racing's specific needs, enabling the team to maximise the software's potential.

Results:
KeyShot Pro has significantly enhanced Mahindra Racing’s design and approval process, resulting in:

• Time Savings: The software's efficiency has reduced the time required to create 3D models, accelerating the time-to-market for their new livery.
• Improved Quality: The high-quality renders produced by KeyShot Pro have impressed partners and stakeholders, enhancing the team’s presentations and commercial materials.
• Enhanced Flexibility: The ability to quickly make adjustments and re-render designs has allowed Mahindra Racing to experiment with various concepts and achieve the best possible outcome.

Choosing INNEO for Bespoke Training

Due to time constraints, Mahindra Racing opted for the bespoke training option, which is one of the many services offered by INNEO Solutions. This course was specifically tailored to focus solely on the features and functions necessary for adding their Season 10 race car livery to an existing 3D model.

Training Experience:
Chris Udell (INNEO's KeyShot expert) provided exceptional knowledge and support throughout the process, demonstrating the essential tools needed to complete the 3D render in time for the submission deadline. The bespoke training ensured that Mahindra Racing could effectively utilise KeyShot Pro to meet their specific needs.

Training Highlights:

• Focused Learning: The bespoke training sessions concentrated on the tools and techniques most relevant to Mahindra Racing’s goals, avoiding unnecessary information.
• Hands-On Support: Chris Udell’s hands-on approach allowed team members to apply what they learned immediately, reinforcing their skills.
• Ongoing Assistance: Even after the training sessions, INNEO continued to provide support, ensuring Mahindra Racing could fully leverage KeyShot Pro’s capabilities.

 

Why INNEO Stands Out

Given the time and budget constraints, KeyShot Pro was the perfect software to help Mahindra Racing achieve their goal. The entire process, from enrolling in the software to using it, was very smooth. Andy Dinsdale was incredibly helpful in supporting the KeyShot Pro trial and sign-up process. Chris Udell provided invaluable knowledge and assistance throughout the training and creation of the 3D design. Without the customer support and one-on-one meetings, it would have been challenging to meet the deadline.

Unique Attributes:

• Smooth Onboarding: The enrolment and onboarding process was seamless, allowing Mahindra Racing to start using the software quickly.
• Personalised Support: INNEO’s team provided personalised support, addressing specific needs and challenges faced by Mahindra Racing.
• Expert Guidance: The expertise and guidance offered by INNEO’s team, particularly Chris Udell and Andy Dinsdale, were instrumental in the successful implementation of KeyShot Pro.